About Us

We are passionate about preserving the elegance of Rajasthan through handcrafted poshaks that blend heritage with modern-day comfort and style.

Our Story

Founded with a vision to keep the essence of Rajasthani tradition alive, Bindani is a contemporary ethnic-wear brand rooted in the timeless beauty of royal poshak culture. Our signature satin, velvet, tissue and net poshaks are thoughtfully designed for women who value heritage but prefer wearing it in a modern, effortless way.

Every piece tells a story, of craftsmanship, colour, identity and quiet sophistication. At Bindani, we believe a poshak is more than an outfit; it is an expression of culture, confidence and pride.

Our Mission

Our mission is simple:
Respect the tradition. Refine the experience. Redefine the way a poshak is worn today.

From carefully sourcing premium fabrics to perfecting the fall, fit and finesse of each garment, we focus on quality you can feel. Our colour palettes draw inspiration from Marwar’s regal aesthetics, deep royal tones balanced with soft earthy hues that elevate every special moment.

Based in Surat, we are committed to authenticity, customer trust and accessible luxury, bringing the richness of Rajasthani craftsmanship into wardrobes across India.

Our Values

Quality

We never compromise on craftsmanship. Every poshak is created with precision, fine finishing and premium fabric selection.

Sustainability

We believe in thoughtful production, ethical sourcing and long-lasting quality that supports mindful fashion consumption.

Community

We support regional artisans and celebrate the cultural legacy of Rajasthan by bringing traditional craft into today’s world.